I build brands, lead teams, and turn strategy into traction.

From story to system—built to scale.

BRAND STRATEGY

Clear positioning, consistent narratives, and global scalability—built on deep industry insight and a structured approach to storytelling that resonates across markets.

DIGITAL COMMERCE

From vendor models to marketplace optimization and D2C infrastructure, digital channels are designed, integrated, and performance-driven. Commerce, without the “e”.

LEADERSHIP& EXECUTION

Strategic direction paired with operational excellence. Teams are empowered, silos removed, and momentum sustained—across marketing, product, tech, and sales.

Keep in mind!

Live can be 
much broader once you discover one simple fact:

“Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it. Once you learn that, you’ll never be the same again.” — Steve Jobs

About Me

Hi, I’m André.
By day, I work on building brands that scale globally and operations that actually run.
By night, I’m a husband to an amazing woman and a proud dad of two energetic daughters. We’re happily based in Germany.

André Wegner

CBDO at BERING®
COO at BRANDMARK


And yes, I still like piña coladas.